“We are excited to announce our plan for a new Technology based Maker Room for the 2019-2020 school year and reveal our new brand identity for Salem Middle School!

To support our efforts, we redesigned a brand-new PTA website and created a digital marketing strategy for our new PTA – with a generous donation from an SMS family. We respect artistic and intellectual property. We aim to teach our students the value of digital assets, and how to respect and protect them.”  Elaine Hofmann

Our new logo is a clean, updated Spartan Helmet and Spartan Shield to represent strength, leadership, and unity.

Our redesigned PTA website features easy-to-navigate pages and updated simplified messaging that bridges the gap between our WCPSS digital resources, our school, and our PTA. The site also encourages donations in a specific and highly intentional way.

The modern, straightforward logo design features the flat, simplified Spartan Helmet Icon and the outlined Castellar type. The Roman Monotype gives a clean and friendly vibe to the ensemble.

Overall, the logo comes together in a way that incorporates the history of the founding school leaders’ vision and preserves our legacy.

Our Core Palette covers the majority of our design needs. It’s intentionally small in variety to avoid diluting our brand visuals, which may add confusion.




Open Sans


The logotype, Raleway, acts as a title font in all other branding and communication pieces. It contributes a friendly, natural feel to our materials while still maintaining the crispness of the logo mark.

Open Sans acts as the body font. It is easy to read and rounded, complimenting the title font.

Our Brand Tone, Tags, and Experience.

Spartans lead the way.

We are #SalemProud

We are inclusive, fun, and professional. 

“We, your school and community leaders [teachers, principal, counselors, parents and business owners], take our responsibility to prepare our students for a 21st-century global future very seriously.

In order to achieve this goal, we need to create a strong, up to date, and a safe environment to enable our students to excel. While our name and Mascot remain the same, our new identity is modern, fun, and professional.”  Elaine Hofmann

We appreciate your patience during this transition.

In order to have both new websites functioning at full speed at the start of the new school year, we decided to launch the PTA site in a test mode at the end of the current school year. The shopping and fundraising links will lead you to a brand-new secure Salem Middle School Spartan Shop by July 8, 2019.

We look forward to a wonderful new school year ahead with all of you, new and alum.


Salem Middle School PTA

Download the Full PDF Press Release